- Back in the old days marketing
tasks were fairly simple. Generally, you promoted your business through
standard methods. These may have included business cards, letterhead,
print advertising, commercial advertising, events, discounts, coupons and
other such methods. If you did a good job promoting your business your
business would do well.
Nowadays, building and marketing
your business on the web has become a necessity. Everyone is eager to market
their business on the world wide web - but most are unclear as how to accomplish this
task. Keeping up with the ever changing policies and algorithms set by the Big
3 search engines can be a daunting task. Most businesses should first seek
professional internet marketing advice.
Before we dive into
creating, improving or marketing your web site, we spend time checking the
online market, online competition, online trends and new opportunities. A
comprehensive market research is a very serious task that needs to be
conducted by a professional. But - no one knows your
business better than you, so it's important that you have a basic
understanding of what’s going on and what your options are.
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Marketing Research, Analysis, Planning and
Strategy
We research and analyze your current web site then develop a strategy based on
your business market. Our plan includes follow up reports on trends and new
opportunities within your market.
We document your web sites' results in the search engines .We
track visitors and other important statistics for your web site. Our
detailed reports
are comprised from many different
sources to ensure both the relevance and validity of our analysis. You
also get online, real-time
reporting for your web site on...
Who visits your site-
How they found you
-
What keywords they used
-
How they navigate through your site
-
If they buy or transact on your site
-
How effective your advertising is
-
How long your pages take to load
-
What your Google page rank is
-
Who links to your site
Internet Marketing
This is the actual process of promoting your web site on the internet. We call
this "natural propagation marketing" or "organic
marketing". With this form of marketing you can rest assured the shelf
life of the efforts put forth can be measured in years.
Internet Advertising
There are three areas within internet advertising. Internet Advertising
Networks (IAN) submit a variety of banners throughout a variety of web sites
in order to narrow your advertising to an area with the most response. Another
is Pay-Per-Click (PPC) campaigns such as Google Ad Sense or Yahoo Search
Marketing. Another opportunity to consider is direct advertising on web sites
that you have found to be of value to your business and its' customers.
- Search
Engine Optimization
- In general, most people
start out at Google, Yahoo or MSN which, according to statistics, are
currently the market leaders for local and global search markets.
-
- SEO involves
modifications to your HTML code and web site. Making sure your web site
is HTML validated, density checks, the keywords, phrases, content, alt
descriptions, anchor titles and so on are in place for the entire web
site.
We improve the
performance of your web site in the major search engines. When we optimize your pages
they will be friendly to users and search engines,
while making it relevant to the search terms your prospective clients are
searching for. Our goal is to improve your sales not just your traffic and
rankings. The "quality" of traffic you receive will increase. The
end result is more sales in relation to the number of visitors.
There really aren't
any "secrets" to search engine optimization and search engine
submissions anymore. We deliver search engine optimization and submission
services or we provide training
for your staff to accomplish these tasks in-house.
Traffic
vs. Sales
We
want your prospective clients online to find your web site when searching for
terms relevant to your business. The ideal situation is achieved
when we narrow your search visitors to people who are interested in your site
for it's products, services and/or resources.
They should easily find the
information they want and have a favorable experience. This is more likely to
occur when you stop focusing on high traffic keyword phrases and start
focusing on terms that really relate to "your" web site.
Alliance
Web Site Solutions can let you know what your options are. We can set up a
marketing program designed to meet your particular needs or we can train you
and your staff to accomplish these goals. The world wide web is a fast paced
place to do business. We can get you up to speed on current search engine
marketing trends and strategies.
Our rates are very
competitive for services and/or training. We can optimize individual pages or your
entire web site. We can also show you before and after results from other web
sites that we have provided these services to.
Learn more
about our Search Engine Optimization services and pricing.
